Inaccessible atmospheres, pristine nature, the freshness of Alpine herbs, the vital energy of the Swiss thermal waters and the purity of the crystalline springs, here the raw materials are born and grow they are collected, for ecological reasons and of high quality.
ATELIER POSITIVE® exploits the wisdom of nature and transforms the uniqueness of its elements to bring the benefits directly to the skin.
Switzerland, which is located in the heart of Europe, is renowned for having the most prestigious laboratories for scientific research and medical cosmetology; factor that gives excellence, quality, precision and attention to detail to all our products. The excellence and origins of our products is one of the best guarantee we offer.
Creating formulas is an art as well as a science. That's why we follow the strictest standards and use only the highest-quality, ethically-sourced, pure and standardized ingredients - even if they cost more. Switzerland is blessed with clean ingredients for skincare, originating from the Swiss Alps.
The neuro-phytocosmetic ingredients are natural cosmetic ingredients that exhibit their activity on the cutaneous nervous system by affecting the skin’s neuromediators through different mechanisms of action. The use of neuro-relaxing anti-aging ingredients derived from Swiss natural plant extracts and neuro-phytocosmetic strategies to combat inflammatory responses related to skin stress which is correlated with skin aging, are the core of some of our formulations. They are nontoxic, bioactive topical products that contain ingredients designed to work at a neurological level and not elsewhere.
We have 100% traceability over each aspect of our products, starting from the bestSwiss natural extracts and raw materials that are the building block of our products. These extracts, raw materials, and active ingredients come from medicinal plants and herbs that are all local to the Swiss Alpes. This ingredients combined with our uncontaminated thermal spring water and high-performance advanced technology is the right combination for unparalleled results.
Our plant extracts are certified organic and are cultivatedusing integrated farming practices.
The natural treasures and ancient knowledge of their healing powers, passed down through generations, are the essential ingredients of our products. We work with the utmost of respect and responsibility towards both people and the environment. Local cycles, guaranteed rationality and ties with the local community are important to us. That is why we work in close cooperation with partners, suppliers and small farmers in the local area, including the bio dynamically-managed ones.
This ingredients act by modulating certain receptors and stimulate the release ofbiologically active substances locally. The effect of these substances is undeniable: decreased level of stress hormone cortisol, increased level of pain-reducing hormonebeta-endorphin, activated synthesis of collagen and inhibited inflammatory processes ofthe skin. The result is reduced muscle tension and wrinkles, moisture balance and strong,radiant skin, protected from external factors. Indeed, many emotions are felt at the skinlevel, like fear, stress and happiness manifest themselves in paling, sweating,goosebumps, raised hairs and blushing. The skin, in fact, feels the environment and reactsto it producing stimuli that through mediators are transmitted to the nervous system. Our formulations is focused on ingredients with structural analogies to endogenousneuromediators, such as the botulinum-like peptide that encourage facial musculaturerelaxation to obtain wrinkle-smoothing and peptides that inhibits neurons, mainly used tomake hypersensitive skin less reactive to the environment. Consequently, placing the neuronal component at the centre of our formulations represent a real plus in the ATELIER POSITIVE® skincare collection.
ATELIER POSITIVE® is the brand that absolutely represents positive energy. Freely inspired by the Swiss flag through the use of graphic symbols, the logo recalls the strength of tradition and pluralism to communicate the idea of "positive thinking" linked to the force generated by nature and the transformation of vital energy into a true and its own "flowering of being".
Our brand transfigures the concept of “being yourself, in perfect symbiosis with nature”.Since its genesis, the link between man and Mother Earth goes beyond the boundaries ofthe body and mind, forging a deep, symbiotic, almost ancestral relationship. Man is alwaysin search of immersive contact with his surroundings and to establish a connection with thenatural world, as a mental and emotional experience. Many studies have shown thebeneficial effect that can be gathered from this contact, highlighting positive effects onhealth and well-being.
We invite you to discover the skincare of tomorrow, today. By combining potent and precious natural extracts, vegan formulations, and groundbreaking technology, we aren’t simply creating bold new skincare essentials. We’re redefining luxury skincare for the smart generation.
Leveraging extensive clinical research in skin health and premium Swiss ingredients for anti-aging and skincare, ATELIER POSITIVE®'s scientific team offers a distinct path to deliver the ultimate performance-driven solution. Each product is meticulously crafted to ensure the synergy of chief ingredients within the formula. This meticulously designed routine empowers each product to bolster one another, ensuring optimal results. Believing in the fusion of nature and technology, our high-quality cosmeceutical products derive from controlled and certified Swiss supply chains, emphasizing organic and bio-technological formulations with minimal environmental impact. These sustainable products originate from renewable sources, such as flourishing fields, medicinal herbs, high-altitude peaks, and pure glacier water from the Swiss Alps. Rich in minerals, the glacier water enhances the skincare products, combining scientific research with eco-friendly formulation. ATELIER POSITIVE® has created a range of natural, ecological, eco-biological, skin-friendly, and hypoallergenic products that deeply regenerate and enhance skin health and beauty. The balanced use of premium natural ingredients and modern cosmetic materials revitalizes the skin, driven by a variety of plant extracts and innovative technologies.
The founding of the brand had already established a step further in innovation within the sphere of skin care, in terms of philosophy, approach, science, formulation and production of natural-based cosmetic products.
Just as our pay-off claims: Pure Helvetic Functional Neuro-Phyto Cosmetics it concentrates our entire philosophy. ATELIER POSITIVE® is certainly a brand that wants to be clear with the user, accompanying him on a technological and scientific path, using a language that can be close to him.
The philosophy of the brand is to guide its buyers through a virtuous path, which necessarily does not have the sole objective of external beauty, but a general psychophysical well-being that manifests itself externally. An essential skin care based simply on quality not quantity. The formulations are simple, but effective. Technologically advanced and innovative ingredients and refined textures.
The Positive Group has patented the concept of "natural beauty" in which nature is considered an ally of science. A research path in continuous innovation and improvement, carried out by teams of experts who through studies and experiments give life to reliable and innovative dermocosmetic products. Our highly effective products and active cosmetics bring you natural beauty and vitality with deep roots. Switzerland, in fact, which is located in the heart of Europe, is renowned for having the most prestigious laboratories for scientific research and medical cosmetology; factor that gives excellence, quality, precision and attention to detail to all our products. We create solutions capable of improving the health of the skin, protecting it to keep it healthy and clean, which preserve its functionality and chemical-cellular structure at optimal levels. In addition, our products allow you to reintegrate substances that the body is unable to generate or no longer possesses, reactivating processes that are inevitably slowed down by advancing age.
For years even before the current trend of popularity for organic and natural ingredients in skincare took over Switzerland had already started work on this. Swiss were pioneers when it comes to thinking about ingredients that are natural and how to develop their sustainable development. Atelier Positive® skincare products today are manufactured by Swifiss to integrate the latest technology with the best natural ingredients.
We have followed an ethnobotanical approach, in formulating our skincare collection, cooperating with Swiss herbalists with broad, empirical medicinal plant knowledge and use. We have considered different areas of the medicinal landscape including biomedicine, complementary and alternative medicine, and self-medication. A huge number of expert interviews were conducted. The transfer of knowledge was analyzed according to a Switzerland-related selection of historical and recent popular as well as scientific herbal books. As results, a total of 254 medicinal plant species, belonging to 218 genera and 87 families, were recorded in 934 use reports. Predominantly leaves and flowers that are used for the treatment of dermatological, respiratory, nervous, and gastrointestinal problems. Medicinal plants are used for self-medication and professional health care and despite different underlying medicinal concepts and philosophies, herbalists largely agree on the most important medicinal plant species.
Despite its fashion roots, quiet luxury isn’t just about the price tag. It’s an approach that prioritizes timelessness over trends: the “investment basics” that make every day an indulgence and always perform as promised, with an “if you know, you know” quality.
Undeniably, a particular aesthetic of upgraded minimalism is closely tied to the quiet luxury of today. The term "quiet luxury" is one of the loudest trends on the internet at the moment, encapsulating the idea that the ultra-wealthy steer clear of flashy brands and logos, insteadpicking more understated premium products. Quiet luxury is the antithesis of fast fashion, with a focus on thoughtful shopping and wearing true investment pieces. A juxtaposition to the logo-mania that was trending over the past few years. Therefore as described above, the ATELIER POSITIVE® brand, given all its characteristics, tends to position itself in the high-end / selective range, and to be recognized in the cosmetic panorama as a "quiet luxury skincare" brand.
Together with the excellence of raw materials and formulations, design also contributes to composing the identity of our brand. In our products, design is overcoming a superficial and purely aesthetic vision of the packaging and restoring its role of added value. For this reason we have cooperating with the best Italian and Swiss designers, to obtain the maximum results. Our eco-packaging become an “art object” and a communication tool able to help retailers to communicate already on the shelf all the values and philosophy of our brand, all this keeping in consideration the ethical and environmental characteristics that are the core of the Swiss mentality and life style.
We all know that secondary packaging is an extremely sensitive ecological factor for everyone. At the same time, it represents the only visible element through which we can convey all the necessary information to understand its contents; not to mention that it could be compared to a "business card" of our brand that helps us stand out from others.
We have therefore committed to designing a truly innovative and beautiful packaging that, in addition to meeting all of these specified needs, will not take away the excitement and experience of unpacking but will engage you in a new experience, inviting you to contribute to its recycling in a pleasant way, simply by burying it in your garden or a natural spot. We use for our primary packaging only eco-friendly glass, made from natural raw materials. Reusable and 100% recyclable this is a unique bio-photonic glass that preserves the essence of our natural products. We hope you will truly appreciate our efforts and choose us again in the future, not only for the quality of our products and our customer service but also for these small ecological gestures and commitments.
Paper and cardboard
The paper and cardboard material it is made of is not only composed of recycled paper (therefore biodegradable).We have included aromatic and medicinal plant seeds inside it that, with your care, will sprout from the ground, reminding you of us.
Violet glass
Unlike traditional clear, blue, green, or brown glass, Bio Photonic violet glass selectively filters out harmful visible light, safeguarding the freshness of vital components. This ancient technique, rooted in Egyptian heritage, employs violet light, UV-A, and infrared light to protect against degradation, slowing bacteria growth and enhancing product longevity. Clear, blue, green, and brown colored glass bottles/jars all allow visible light to pass through to the product contained within. This means that the delicate ingredients, those same ingredients that are supposed to supply nourishment to your skin, would be degraded. Ingredients simply cannot stay as fresh when exposed to visible light. The completely unique properties of violet glass means that only violet light and the spectral range of UV-A and infrared light can pass through while all visible light cannot. These frequencies of light have been found to protect while visible light accelerates decomposition.
UV-A light, which can pass through the glass, is responsible for slowing down growth of bacteria, mold, and pathogens. Infrared light, which violet glass also allows through, has been shown to have healing properties. The dynamic energy of the nourishing products contained within this specialty glass is preserved thereby making it perfect for storing any type of remedy including ones for your skin. It's not a new 'invention'; the protective qualities of violet glass can be traced back to ancient Egyptian times, when valuable essences and healing natural products were kept in gold and violet glass containers. The longer shelf life and the possibility to reuse and recycle, makes this glass a sustainable choice. This type of glass also acts as a natural barrier for energy stored within the product itself, keeping it all inside. The protection of the glass assures that smell, color, bioenergy and product’s properties remain longer preserved. Compared with blue, green, amber or clear glass, violet glass provides a host of benefits including:
We place great emphasis on our collaborators and the selection of stakeholders, as we strive to collaboratively shape sustainable business models while maintaining a vigilant eye on our surrounding environment.
Among our objectives in our Corporate Social Responsibility (CSR) journey for 2030-2040, we aim to contribute to the attainment of global climate targets, as well as the preservation and rejuvenation of biodiversity. These are ambitious challenges, to which we are whole heartedly committed through our choices and actions.
